Friday, September 4, 2020

Things Fall Apart Essay Example | Topics and Well Written Essays - 750 words

Things Fall Apart - Essay Example The hero of the novel, Things Fall Apart, is Okonkwo who is additionally viewed as representative of the town, Umuofia. Okonkwo has his own character and respect as a trustworthy individual from the town, Umuofia however he is appeared as a determined and lose-tempered individual. He loses his temper because of which, he attempts to kill his subsequent spouse. Okonkwo needs to endure banish based on his slaughtering a kid for a long time. Okonkwo has desire to turn into the pioneer of his clan. At the point when he is banished from his town, he leaves to his mother’s town, Mbanta. He stands by restlessly for his arrival to his own town for a long time. Meanwhile, Europeans enter Africa and enslave individuals. Europeans attempt to take away the character of Africans by methods for their teacher proclaiming of Christian religion. The local populaces of Umoufia, Mbanta and other African towns and terrains have their own conventions, laws, customs and belief system to pass their lives. In any case, Europeans enter Africa and attempt to enslave the individuals of Africa by methods for their religion. When Okonkwo comes to back to their town following seven years, he gets astounded by observing the state of his town. Alongside numerous different townspeople, his own child, Nwoye, has changed his local religion and changed over to Christianity. Despite the fact that, the facts demonstrate that his town has financial success and improvement yet that is given to them based on their surrendering their character. Through imperialism, the Europeans assaulted on the local culture, customs and laws of African individuals. At the point when the ministers attempted to change over individuals from their local religions to Christianity, they removed the personality of Africans. Okonkwo attempts to keep up his character and clings to his customs and acknowledgment. He doesn't change over into a Christian. He likewise attempts to assist different individuals from his town. Okonkwo is likewise one of the egwugwu, which are conceal spirits of the predecessors. On one event, when the clan is occupied in its

Tuesday, August 25, 2020

Watchmen

The Mysterious Building My preferred short story was the â€Å"Sonata for Harp and Bicycle† composed by Josh Alike. The story was occurring during Halloween In London and about this person Jason that needs to know why everybody needs to go home by 5 o'clock consistently. Just certain individuals know why. MISS Golden (Bernice), a companion of Jason, realizes why however can't tell anybody. One night, Jason went inside the structure utilizing the emergency exit to perceive what goes on in the structure after dim. Jason experienced entryways and heard a ringer that was ringing unobtrusively and afterward was quieted. At that point Jason heard this individual murmuring â€Å"Daisy, Daisy† (Ms.Bell). Jason said that he wasn't Daisy and the voice said he was on private property and he shouldn't be here. This individual was pushing Jason to the emergency exit. Jason ran down the emergency exit as quick as possible. The following day Miss Golden saw Season's hair and it was a textured silver shading. Miss Golden inquired as to whether he went into the structure the previous evening after everybody left. Jason said â€Å"Tell me the genuine story. † This person William Heron, the crying guardians, really liked Ms. Chime. Ms. Ringer would each individuals the harp, and at eleven dock every night they have a cookout supper.One night, the guardian would propose to her however she never appeared. Ms. Chime was utilizing a graham ringer to wake herself up at ten to meet him and that night the chime fizzled and she missed gathering William. So MISS Golden and Jason figured they can get the guardians and Ms. Chime back together supposing that you see the guardians you have five days to live. One night they went into the structure to get them back together. They woke up Ms. Ringer to go meet the guardians. The guardians and Ms. Ringer got together finally. Miss Golden and Jason Jumped out of the emergency exit together. Sonata for Harp and Bicycle† i s my preferred short story due to anticipation, the setting and imagery of Ms. Ringer and the guards. Anticipation is one of the abstract components that helped makes this story somewhat frightening. It was dramatic when everybody needed to leave the structure by 5 clock pm. I considered what Jason Is going to discover in the structure when he went in there twilight. Is Jason going to live for five days after he left the structure? A sensational second Is when â€Å"Jason opened an entryway at irregular; at that point another, workplaces lay wherever about him, vacant and forbidding† (50).Jason figures he shouldn't be in there. Everything appeared individuals simply left yet he could even now feel a nearness of somebody there. The setting is another part that is my preferred artistic component that helped make this story become animated. The setting was in London during Halloween around evening time. Jason and Miss Golden went down the emergency exit ten minutes before 12 PM. At that point Jason said â€Å"We don't need our night to be ruined by the idea of a revile hanging over us† (56). Jason needs to ensure the revile won't come true.Jason and Miss brilliant Jumped out of the structure so they don't need to manage the revile If It ever works out. In conclusion, imagery Is one of the artistic components that helped make this story exceptional. The blossoms mean love. The harp implies Ms. Chime Is around playing/showing her harp. The bike implies the gatekeepers is around some place. The gatekeepers dinner consistently at eleven† (52). They had a solid relationship. Whoever you will be, you are consistently one of a kind. Anticipation, setting and imagery of Ms. Chime and the guardians made â€Å"Sonata for Harp and Bicycle my preferred short story.This story was somewhat startling yet in addition a romantic tale. Anticipation, setting and imagery all fit in this story since they all have their significant parts. I think Miss Golden and J ason ought to have lived as opposed to going down the emergency exit. I enjoyed how the gatekeepers and Ms. Ringer had various abilities. I additionally imagine that the book ought to have went on and said what the gatekeepers and Ms. Ringer did after the guards propose to her. This is my preferred short story since I think it had many parts when anticipation came in so you need to continue perusing.

Saturday, August 22, 2020

Divine Roles Across Cultures Matrix Assignment Example | Topics and Well Written Essays - 750 words

Divine Roles Across Cultures Matrix - Assignment Example He was among the contemptuous divine beings with respect to his dad Zeus. He used to get into fights in the organization of his kindred divine beings. In the fantasy, he is portrayed as having an alluring and beguiling character. Huitzilopochtli is a male divine force of war whom he is appeared to have commanded various highlights that are chiefly. Huitzilopochtli vowed to ensure her mom and later on executed her killers while he was in his mother’s belly. Inside the legend of source, how does this godliness contrast and different divinities? How does this heavenly nature communicate with or contrast with divinities of a similar sex and to divinities of the contrary sexual orientation? Huitzilopochtli picked up significance among Aztec divine beings at a moderate rate. He was positioned comparatively to Quetzalcoatl and others. He supplanted the old style divine force of the sun later on in Nahua legends. His dimness battle required significant forfeits, for example, human blood to ensure the constant earth’s endurance. Ares persevered in the perpetual battle along with his siblings and other Greek divine beings. He was extremely forceful. He did a superb job during gods’ war in the Olympians triumph. He was serious in spite of being deluded effectively by female goddesses. Huitzilopochtli relied upon weapons that need understanding and enough ability to get capable in. These weapons included blades and blades. His age expanded at a more slow rate despite the fact that he was not undying. Ares had forces of superhuman quality, recovery, superhuman speed and fire control power. He, specifically, had no mark weapon as he was a lord of war. He normally utilized either a blade or a lance along with a shield. Four-fire breathing ponies delineated him towards the fight. . Recognize one character from contemporary culture that shares qualities of every heavenly nature and clarifies why you picked each character. What genuine standards does this celestial job speak to? How feasible are these goals? Huitzilopochtli is viewed as a hummingbird.

Effect of Battery Voltage on Output

Impact of Battery Voltage on Output Andy Nguyen Chapter by chapter guide 1.0 Introduction 1.1 Theory Review 1.2 Hypothesis 1.3 Materials Risk Assessment 3.0 Results and Analysis 4.0 Discussion 5.0 Conclusion 6.0 Appendix 1.0 Introduction The homopolar engine gadget or otherwise called unipolar engines are generally utilized in ordinary society. For instance, it very well may be identified with an electric circuit in vehicles or in high torque wind turbines. Yet, for this situation, the homopolar engine comprises of an AA battery, copper wire and a neodymium magnet. The point of this examination just utilizing this arrangement is to perceive how the voltage of the battery influences the occasions the wire spins around the battery and magnet. It was guessed that the bigger the voltage or battery, the more it took to spin around the battery as size is deciding the present yield. 1.1 Theory Review The magnet utilized in this examination is known as a Neodymium otherwise called Neodymium-iron-boron. This is an uncommon earth magnet and is more grounded than the normal magnet. It has a high protection from demagnetization and its vitality content level is high. On the off chance that these magnets are not deliberately put away or utilized appropriately, it can effectsly affect the magnet, for example, eroding or burst into flames whenever utilized in high temperatures. Like some other magnet, the Neodymium magnet has a North and South Pole and relying upon which side it’s utilized, it influences the heading wherein the wire is turning. Soluble batteries are ordinarily used to make an electric gadget work. It contains concoction vitality which at that point changes over to electrical vitality when put in a gadget, for example, remotes and toys. A basic battery contains to terminals, anode and cathode. Anode is a cathode through which electric flow streams into a contrarily spellbound electrical gadget. A cathode is the point at which the anode streams out of the emphatically energized electrical gadget. At the point when power is gone through a circle or curl of wire, the power has gone through an attractive field, allude to informative supplement 3. The Neodymium magnet has both North and South Pole which pulls in and repulses the present moving through the rotor in this manner making a steady torque which prompts the circle of wire turning. This monotonous pulling in and repulsing can go on ceaselessly up to a steady current experiences it. To discover how the range of the wire influences the speed of the transformations, rakish speed must be found. Precise speed can be considered as a vector amount hence this unit is estimated in radians every second. The equation for precise speed is: Where is the cycles every moment and is the time taken in a flash. The recipe is then increased by for the full roundabout movement unit for a circle is estimated in radians. Polarization is the point at which the charges inside a specific item is part and isolated into every end away from their unmistakable other. A magnet for instance, when energized has two shafts, where one finish of the post comprises of positive charges while the opposite end will comprise of negative charges. This idea decides the heading at which items pivot. 1.2 Hypothesis It was guessed that the greater the range of the wire, the more slow the rakish speed will be. Yet, as the voltage is expanded utilizing a similar span, the precise speed of the copper wire will increment. Expanding the copper wire to a greater span and changing the voltage of the battery would affect the speed of the unrests. This ought to be because of the copper wire going around a bigger battery which implies more opportunity for the wire to rotate. 1.3 Materials 1.5 Volt Alkaline battery Neodymium magnet Copper wire Pliers Smart telephone 1.4 Safety Risk Assessment The main risk from this investigation is the chance of being jabbed by the wire, having a slight consume on your fingers from the warmed wires or to stick your fingers in the middle of magnets. To keep this from occurring, there must be a ton of alert when taking care of the investigation, for example, being ready where the wires are and not clutching the wire for a really long time, as it might cause consume and furthermore to get every single attractive article far from the neodymium magnet, as it is an exceptionally solid magnet and can stick your finger between objects or a sharp item. 2.0 Method Investigation estimating how sweep (r) and voltage (v) influences precise speed Spot the neodymium magnet on a level surface Spot the negative (level finish) of the AAA battery onto the neodymium magnet. Use pincers to slice the wire to fitting length. Form and curve copper wire so wire has a span of 2cm from focus and make the two parts of the bargains winding down the battery and contact the magnet. The copper wire will move in a round movement when the parts of the bargains contact the magnet, record with advanced cell. Survey recording in moderate movement and measure insurgencies/minute. Rehash stages 2-6 for radii 3cm and 4cm. Rehash stages 2-7 for AA and D batteries. Allude to Appendix 2 for image of test. 3.0 Results and Analysis Figure 1 Figure 2 In figure 1, it shows that 1V (blue) and 1.5v (red) has a relationship with each other because of their regarded lines nearly being equal. This is because of the two wires having nearly a similar voltage from the battery which would imply that the rpm would nearly be the equivalent. 3.1 Error Analysis Table one show the aftereffect of the three distinctive estimated radii’s that was shaped to locate the precise speed. Various three preliminaries were led to guarantee that the outcomes that were given were not anomalous and were precise. Every preliminary went for 60 seconds each and the midpoints of the speed were determined. In every preliminary, an edge of  ±1 was utilized since the copper wire halted midway or not finishing the revolution. As appeared in table 1, unmistakably the greater the sweep of the wire, the more slow the precise speed. The thing that matters is just slight on account of the little contrast in the range of the wire. 4.0 Discussion The consequences of the analysis bolster the speculation that, when the span of wire was enlarged, the more slow the cycles every moment. Be that as it may, when it came to expanding the voltage of the battery, there was an expansion in cycles for every moment. By utilizing similar radii that were utilized in the past investigation for the AAA battery, the speed is expanded when the AA battery was utilized. At that point the cycles every moment were essentially expanded when utilizing the D battery because of the measure of voltage in the D battery. From the information gathered in table, rakish speed had the option to be discovered utilizing counts appeared in supplement 1. At the point when the three batteries are thought about, unmistakably as the battery voltage is expanded, the quicker the precise speed. Despite the fact that expanding the sweep of the wire influences the speed, it despite everything underpins the theory that as the voltage is expanded, the quicker the precise speed will be. True to form, the bigger the measure of volts the battery releases, the more current courses through the copper wire, making it have a higher unrest for each moment rate. The more noteworthy the present stream the bigger the attractive field that is created around the wire, and more power is delivered to follow up on making the wire turn. The copper wire that was utilized was unbelievably slim so there was not a great deal of contact with the battery or the magnet. Since the wire is dainty, there is a little way wherein the present streams wherein just give the electrons to stream in an orderly fashion. In the event that the wire was thicker and greater in measurement, at that point there would be less obstruction since the electrons would have the option to stream unreservedly. Since the batteries have an essentially low obstruction, the electrons are allowed to stream effectively through the slim copper wire. Hence the factor of the opposition can be rejected when estimating the rakish speed. With the information gathered, it was utilized to make a diagram which indicated the connection between the volts of the battery and the rakish speed. The vertical lines on the diagram speak to the edge mistake of  ±1 since the wire didn't finish the full unrest. Other potential mistakes that could have happened while gathering this information was the adjusting blunder, to limit enormous numbers, two critical figures were utilized. Copper wire loses conductivity after each back to back preliminary without cutting the finishes off. With the revelation of this conceivable mistake, cut the end bit of copper wire so the conductivity would be the equivalent each time which would make the outcomes as exact and exact as could be expected under the circumstances. Another conceivable source or mistake for this investigation is if the wire tumbled off the battery part of the way through its pivots and additionally if the parts of the bargains wire lost direct contact to the magnet and eased back down during its revolutions. These potential wellsprings of blunder could be forestalled by making a slight gouge on the battery to make a little opening for the wire to sit easily on and to make a strong winding down the battery so the finishes don’t become free and lose contact with the magnet. So the outcomes could be as exact as could be expected under the circumstances, in such a case that the parts of the bargains wi re lose contact with the magnet, it loses the speed and energy and would back off, and hence influences the rpm. Another conceivable wellspring of blunder is waste of the battery after back to back preliminaries making less voltage stream into the wire along these lines influencing its precise speed, this could be forestalled by utilizing a force pack rather than battery. 5.0 Conclusion Taking everything into account, the outcomes that were assembled bolstered the theory that even with a bigger sweep, while expanding the voltage of the battery, the precise speed is expanded. As the outcomes show that the D battery, albeit bigger span than the AA battery, despite everything had double the measure of cycles every moment since it had double the measure of voltage. 6.0 Appendix Reference section 1 Utilizing the recipe for rakish speed: Reference section 2 Reference section 3 Reference section 4

Friday, August 21, 2020

John Stuart Mill and Jeremy Bentham

The possibility of utilitarianism has been supported by John Stuart Mill and Jeremy Bentham. The two scholars base their speculations of profound quality upon the Greatest Happiness Principle, or the rule of Utility. This rule is one that perspectives activities as right and good to the degree that they advance delight and avoid torment. It considers rightness to be unsoundness as existing on a continuum, whereupon nor is fundamentally select of the other.Therefore, society’s amplification of utility comprises in the accomplishment of the most elevated conceivable convergence of joy while limiting the measure of agony getting from any activity or law. Jeremy Bentham depicted the complete joy to be gotten from an activity as something that could be registered through counting its power, span, and the speed with which the joy happens after the demonstration is performed. This calculation would likewise incorporate the probability of the delight to maintain a strategic distance f rom mischief or pain.Bentham additionally supported a standard of utility that presents a harmony between personal circumstance (or edified personal circumstance) and benevolence. As opposed to this, John Stuart Mill’s hypothesis of utilitarianism presented techniques that would make unselfishness bound to deliver the best great than Bentham’s self-intrigued utilitarianism. As showed before, Mill’s own rendition of utilitarianism is fundamentally the same as that of Jeremy Bentham. However, it offers some extremely huge contrasts. One of the issues that utilitarianism faces depends on one of its minor premises.While it may be conceivable to concur that activities ought to be performed dependent on their capacity to make sure about the best satisfaction for the biggest number of individuals, vulnerability frequently emerges when one endeavors to find the activity that really contains this legitimacy. This is the place Mill’s rule of utility veers off from Bentham’s. While Bentham, as expressed above, upheld the possibility of the measurement of satisfaction, Mill’s hypothesis works under the unequivocal suspicion that evaluation of joys isn't continually possible.According to Mill, the contrasts between certain delights are contrasts in kind and not of degree. In this way, in a few cases, subjective (instead of quantitative) decisions must be made between and among various delights. In such cases, Mill contends that solitary an individual acquainted with the two sorts of delights would be able to condemn and pronounce one of higher incentive than another. This deviation from Bentham’s essential hypothesis of utilitarianism permits Mill further elbowroom to present a significant distinction between the base delights of the body and the higher scholarly joys of the mind.These scholarly joys are ones that will take into consideration a charitable kind of utilitarianism. This kind of utilitarianism can forfeit the de light of the essential person, when it has been resolved that the penance will prompt joy for a bigger gathering of people. In slight complexity to this, Bentham’s utilitarianism upholds the hypothesis of illuminated personal responsibility, which puts the essential individual on a similar level as all other individuals.While Bentham’s hypothesis is certainly not a totally self-intrigued hypothesis, the hypothesis of utility proposed by Mill gives the individual more opportunity and chance to settle on decisions that are good for others as opposed to himself. Principally, Mill recognizes the kinds of practices that would advance such activities and really gives more weight to the sort of scholarly joy that might be gotten from them. In this way, the all out joy picked up from altruism as per Bentham would add up to the accumulation of the real delights given to others by the essential person’s sacrifice.According to Mill, in any case, the joy picked up from that situation would be much more prominent than figured by Bentham, as it would likewise comprise of the more noteworthy scholarly joy picked up by the individual who acts conciliatorily. It can subsequently be reasoned that Mill’s adaptation of utilitarianism presents charitableness as a strategy for collecting more bliss than that introduced by Bentham’s versionâ€which advocates edified personal responsibility. Reference Author’s Last Name. First Initial. (Year of production). Profound quality and the human difficulty. City of Publication: Publisher.

Wednesday, August 5, 2020

Can Campral Help Your Recovery

Can Campral Help Your Recovery Addiction Coping and Recovery Overcoming Addiction Print Can Campral Help Your Recovery From Alcohol? It may help reduce your symptoms and alcohol cravings once youve quit. By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Medically reviewed by Medically reviewed by Daniel B. Block, MD on November 21, 2019 twitter linkedin Daniel B. Block, MD, is an award-winning, board-certified psychiatrist who operates a private practice in Pennsylvania. Learn about our Medical Review Board Daniel B. Block, MD Updated on January 24, 2020 Merck More in Addiction Coping and Recovery Overcoming Addiction Methods and Support Personal Stories Alcohol Use Addictive Behaviors Drug Use Nicotine Use In This Article Table of Contents Expand Overview Dosage Side Effects Who Should Take It What It Does Not Do Effectiveness View All Back To Top If you are struggling with anxiety, insomnia, and restlessness since giving up alcoholâ€"and youre feeling tempted to hit the bottle again for reliefâ€"the medication Campral  (acamprosate calcium) may help restore the balance of your brains neurotransmitters and ease your symptoms, thereby reducing your cravings.   Campral was approved by the Food and Drug Administration for the treatment of alcohol dependence or alcoholism in the United States in 2004, but it has been used widely in Europe for many years. More than 1.5 million people have been treated worldwide with Campral.?? Campral is given to people who have already stopped drinking alcohol. It does not work in a person who continues to drink alcohol, nor does it help ease withdrawal symptoms. Rather, it helps the person who has given up drinking to maintain sobriety by reducing the desire for alcohol.   Campral is not a standalone treatment for alcohol addiction. Treatment for alcohol withdrawal should only be provided by a trained healthcare professional as symptoms can range from uncomfortable to life-threatening. Overview Campral is believed to restore chemical balance in the brain that is disrupted by long-term or chronic alcohol abuse. In other words, it helps the brain to begin working normally again by correcting the underlying neurochemical changes caused by chronic drinking. In this way, it helps people maintain  alcohol abstinence.?? When a person drinks heavily or frequently, the balance of neurotransmitters in the brain changes. Specifically, drinking decreases the excitatory neurotransmitter glutamate, creating a sedative effect. When someone with alcohol dependence quits drinking, glutamate increases, resulting in central nervous system hyperactivity and excitability. This can cause the person to crave alcohol to quell uncomfortable symptoms. Campral is thought to somewhat inhibit the release of glutamate as well as activate taurine, an inhibitory neurotransmitter, ultimately decreasing the level of excitation the person experiences.   While Antabuse works by making someone sick if they drink alcohol and Naltrexone blocks the high people get when drinking, Campral reduces the physical distress and emotional discomfort people usually experience when they quit drinking. Campral reduces many of the post-acute withdrawal symptoms that many people experience during the early stages of alcohol abstinence, such as sweating, anxiety and sleep disturbances.?? Dosage Campral is typically prescribed in 333 mg time-release tablets, with two tablets (666 mg) taken three times a day. Some people may do fine with lower doses. Because Campral tablets are time-release, they should be swallowed whole and never crushed, cut or chewed. Campral is contraindicated in people with severe kidney impairment, but lower doses may be prescribed in less severe cases.?? Because the side effects of Campral are few and mild and because Campral is not addictive, it is usually prescribed for up to 12 months after ceasing alcohol consumption.?? How Anti-Alcohol Drugs Can Help Break the Habit Side Effects Campral was generally well-tolerated in clinical trials and the side effects that were reported are usually mild and temporary, including:?? DiarrheaDizzinessGasDry mouthHeadachesInsomniaItchingJoint or muscle painLoss of appetiteVomitingSweating Reasons to Call Your Doctor In rare cases, Campral can cause more severe side effects. Anyone who experiences any of the following symptoms should stop taking Campral immediately and contact their healthcare provider:Anxiety or nervousnessBurning, prickling or tingling in arms, legs, hands, or feetDepressionChest painsPassing urine less oftenSuicidal thoughts Who Should Take It People who have stopped drinking alcohol can begin taking Campral. It does not work if you are still drinking, or if you are using illicit drugs or abusing or overusing prescription medications. Campral should not be taken if you have any of the following conditions:?? DepressionKidney diseaseSuicidal thoughtsAllergic reaction to Campral, sulfites or other medicinesAllergic reaction to foods, dyes or preservativesPregnant or trying to get pregnantBreastfeeding What It Does Not Do Campral does not help someone quit drinking; it helps those who have already withdrawn from alcohol to maintain abstinence. Campral does not help with withdrawal symptoms experienced while going through early detoxification from alcohol. However, Campral has been shown to reduce sleep disturbances commonly experienced during early sobriety by recovering alcoholics.?? Effectiveness As with all other medications approved for the treatment of alcohol dependence, Campral is most effective as a part of an overall program of recovery including therapy, counseling and/or support group participation. During the FDA clinical trials, Campral was three times more effective than a placebo in maintaining abstinence from alcohol as part of an overall support program. However, the more recent COMBINE (Combining Medications and Behavioral Interventions for Alcoholism) study, surprisingly found that Campral was no more effective than a placebo.?? In other words, like all other treatments and approaches to maintaining alcohol abstinence, Campral does not work for everyone. Its not a magic bullet. But it may be a useful tool in your recovery arsenal.   Effective Alcoholism Treatments

Thursday, June 25, 2020

Social Media Campaign Focus on Brand Awareness Research - 1375 Words

Social Media Campaign Focus on Brand Awareness Research (Research Paper Sample) Content: Social Media Campaign à ¢Ã¢â€š ¬ Focus on Brand Awareness[Name of the Student][Name of the Instructor]IntroductionThe classical marketing approach in 20th century was television commercial of thirty seconds, which was even considered as healthy solution for every marketing concern. During that period, companies needed effective time and content management in order to convey core message in concise span. However, the era of digitalization is entirely distinct. Building brand awareness is not adequate since competitors can retarget them easily through social media platforms. Hence, it can be stated that digital era has transformed marketing objective. The attention-gaining activity needs a prompt follow up attention-holding strategy. The period of appealing slogans and extensive advertisement campaigns has fallen, since brands, operating in current epoch need to act and deliver like publishers (Satell, 2013). This paper focuses on proposing social media campaign that c an assist in creating brand awareness and its sustainability. Moreover, it will briefly discuss mistakes made by companies that lead towards brand destruction.DiscussionBefore proceeding with steps of creating widespread brand awareness on social media platforms, it is essential to understand the metaphor itself. By definition, brand awareness is a tendency of consumers towards familiarity with various attributes and goodwill of specific brand. As evidence, we can understand brand awareness created by Coca Cola, Nestle Mineral Water, and/or McDonalds. When group or target audience intends to visit a fast-food restaurant, they tend to mention McDonalds. At fast-food restaurant, they order Coca Cola rather asking for cola itself. Lastly, healthy and hygienic mineral water is specified as Nestle Mineral Water. The replacement of generic metaphors of products with specific brand is termed as à ¢Ã¢â€š ¬Ã‹Å"Brand Awarenessà ¢Ã¢â€š ¬. Brands such as Coca Cola, McDonalds and Nestle became patent metronymic for general categories of routine products and services (Marrs, 2016).Brands like Coca Cola and McDonalds, there are millions of brands worldwide that offer finest quality of products and services. However, they are still failures in capturing deserving market share due to poor brand awareness among target audience. Besides quality, visibility, communication and timely market presence are equaled significant for product and/or service to be successful (Kang, 2010). In 21st century where target audiences are highly active, interactive and brand conscious, it is important for companies to earn positive word-of-mouth for strong market share.Steps to Create Brand Awareness through Social Media PlatformsStep I à ¢Ã¢â€š ¬ Significance of Leadership and Aligned MissionEvery brand and/or company is defined through its mission that caused emergence in industry. A mission statement of the business elaborates corporate or brand representation, purpose and motive of existenc e. A mission statement of the brand is responsible for highlighting unique selling point (USP) if defined in an adequate manner. It needs to be strong, clear and meaningful. The brand managers and related regulatory need to realize that mission is a subliminal cause of developing and strengthening goodwill of a brand. It assists in enhancing profitability and productivity of brand, and developing a focused path if aligned effectively with brand culture (Groscurth, 2014).Initially, a stronger mission statement will be created that is capable of promoting brand differentiation and customer engagement on social media. Statement with such characteristics can be attained if audience is chosen correctly. Like statement, it is also significant to segment audience that is appropriate for products and/or services offered by brand. Moreover, a visionary and charismatic leader is also required who can align these essentials and create an impact in among audience through social platforms. An ef ficient leader is essential to initiate brand awareness campaign as change-maker rather change-taker.Step II à ¢Ã¢â€š ¬ Creating a Social Media PresenceIn accordance to mission statement for initiating campaign, an active social media presence needs to be followed. According to Mellinger (2013), different podiums of social media such as Facebook, Twitter, Google+, LinkedIn and Instagram can prove to be fundamental mechanisms in developing and sustaining brand awareness. These platforms are public forums where target audiences share their experiences, preferences, expectations, etc. towards brands, products and services. Moreover, assigned leader can capably utilize this information to mould strategies accordingly. Further, information that is shared by audiences can be used effectively to acquire healthy public relations (PR) and word-of-mouth. This approach should be considered à ¢Ã¢â€š ¬Ã‹Å"smartà ¢Ã¢â€š ¬ in expansion of brand awareness.As previously stated, brand managers nee d to think and work as publishers while ensuring presence on social media contemporarily. Attractive and engaging guest content will surely assist in impressing audience with brand image. It would be smarter approach for campaign team to create a content, which is interesting, unique, and easy for memorization. There is a significance of creating a healthy and lasting impression among audience. It is possible to achieve through providing valuable social media substance that fits with nature and preferences of customers perfectly (Marrs, 2016). Any error on this stage may lead towards brand catastrophe, which has minimal chances of eradication in future.For specifying content adequacy, Smith (2013) and Barrete (2013) suggested to utilize Social Media Listening (SML), which is an identification and examination procedure of different opinions generated after social conversations. According to Smith (2013), SML helps different brands to à ¢Ã¢â€š ¬Ã‹Å"contrast (providing meaningful idea s)à ¢Ã¢â€š ¬ and à ¢Ã¢â€š ¬Ã‹Å"articulate (understanding)à ¢Ã¢â€š ¬ audience interactions. The "Hash Tag" phenomenon, created by Facebook, has power to develop and modify consumer perceptions that can change industrial patterns overnight. Hence, Smith (2013) enforced campaign publishers to develop content with elements of à ¢Ã¢â€š ¬Ã‹Å"reach (adequacy)à ¢Ã¢â€š ¬ and à ¢Ã¢â€š ¬Ã‹Å"exposure (delivery frequency)à ¢Ã¢â€š ¬ to maintain audience engagement.Step III à ¢Ã¢â€š ¬ Providing Rationales to TrustEasy and free access of penetration to every brand worldwide has created issues of credibility among consumers. On platforms such as Facebook and Google+, audiences have innumerable brands to like and follow. Question is raised regarding engagement and trust with a specific brand. Firstly, it would appropriate for a brand to communicate with audience directly on popular platforms such as Facebook and Twitter. This refers to tangible conversation sessions through chats and tweets, addressing queries, and generating feedbacks. Conversations will institute element of humanization among audience and develop sense of à ¢Ã¢â€š ¬Ã‹Å"brand availabilityà ¢Ã¢â€š ¬ among them (Johansson, 2015).Secondly, arranging social media contests and competitions will prove healthier in sustaining engagement with audience. Communicating imminent events, offering promotional codes (coupon) and related discounts will increase popularity among audience. Besides increase in sales figures, there will be a sharp increase in brand awareness simultaneously (Gilfoil Jobs, 2012).Lastly, following an appropriate lead generation approach will help in brand awareness by reducing ambiguities between brand and audience. Lead generation will allow brand to entertain new audience on social platforms that possesses unrefined interests. It is an easier tactic of developing a relationship, or new relationship (Hussain, 2016). Campaign leader needs to utilize lead generation in order to convince ne w audience for purchasing product and/service.Step IV à ¢Ã¢â€š ¬ Social Media Monitoring Measurement Tools for Campaignà ¢Ã¢â€š ¬s Success AssessmentThe Social Media Monitoring (SMM) tool counts every platform that congregate opinions and voices of worldwide audience towards a brand. SMM can be understood as library of opinions where customers shelf information that are used for business intelligence reporting. Aligning with another metaphor, Social Media Measurement tools are different applications or software designed for smart phones and supporting gadgets, assisting a brand to create long-term marketing strategy and expansion plans (Mindruta, 2013). It even allows performing community development activities and providing effective customer services (Price, Ratcliff, Loras, 2016).According to Smith (2013), both are significant tools in world of social media, allowing brands to acquire rationale outcomes. Using these customer-engagement tools, brands can easily extract opinion s from noise, which will help in gaining customer satisfaction and brand recognition.The campaign leader can employ suitable applications such as Topsy and Talkwalker to obtain information regarding brands from internet or social platforms. In order to save time, a subscription for alerts can be done to acquire relevant data, which are used for analysis and assessment (Weinberg, 2016).In context to Social Media Measurement, tools such as HootSuite and SocialMention can play role of efficiency as they utilize comments and postings from platforms for conducting brand management activities. Due to synchronization with various monitoring platforms such as Google+ and Twitter, it is easier to engender reports and statistics of specific words and preferences mentioned by audience frequently (Price, Ratcliff, Loras, 2016).Significantly, these applications and web tools allow campaigns to analyze tendency of brand recognition among audience. Moreover, it...

Saturday, May 23, 2020

Research Reaction Paper - 2561 Words

Research Reaction Psychosocial Development Based on Age of First Birth PS315 Theories of Personality Summary Topic area: Teenage pregnancy is one of the most common problems that are growing worldwide. This condition is most predominant in developed countries like the U.S. There are a number of factors responsible for teenage pregnancy. For example, higher rates of poverty, lower education levels, etc. This research reaction paper examines the psychological status; social relationships; and home, work, and parenting stress and satisfaction in their young adulthood for a sample of rural women who were teen mothers compared to their cohort who had their first child in their twenties. Service providers need to understand†¦show more content†¦The second group were young adult mothers who had their first child between the ages of 19 and 22, while the third group delayed childbearing until the age of 23 or later. My critique of this study is quite simple. I do believe the study has positive as well as several limitations. On the positive side, this research involved repeated observations of the same variables over a twelve-year period of time. The study made observing changes more accurate by tracking three different age groups; which can be applied in other fields. The study was mostly observational, in the sense that they observe without manipulating it. The internal and external validity of this study is in question. In order for a sample to yield valid and reliable information an appropriate sample size must be selected. The sample in the group of people was only comprised of 98 girls; which may not represent the population well. Also the study sample was limited to Caucasian females from one specific residential community/school district in only one state. The study didn’t mention sampling any minority groups. Studying females as well as subjects from other residential facilities could have provided more credibility to the results. Also, it was not mentioned if the research participants knew about the risks involved in research and if they were being studied. Was an informed consent obtained? Did a debriefing occur? TheShow MoreRelatedStem Cell Research- Reaction Paper1543 Words   |  7 PagesHEAD: Stem Cell Research- Reaction Paper Reaction Paper: Stem Cell Research Heather A. Lail Liberty University Stem cell research has bought about heated debate since the time it was reviled. Many different debates have been raised to justify and unjustified the use of stem cells for research throughout the years. The two most enduring debates that have stood the test of time have been the legal and ethical issues. The has been documented in countless research studies theRead MoreRole Of Advertising On Consumer Emotion Management1341 Words   |  6 PagesThe purpose of this essay is mainly to make critical analysis of one paper selected from the specific journal. As the specific journal, this essay will select the paper from international journal of advertising, which is named as the role of advertising in consumer emotion management. According to the number of being cited, this paper should be meaningful and thoughtful, and thus people actively absorb more useful knowledge and theory relating to role of advertising in consumer. As a consequenceRead MoreIntroduction to Psychology Reac tion Paper Guidelines1029 Words   |  5 PagesIntroduction to Psychology Reaction Paper Guidelines Definition of Genre: In a reaction or response paper, writers respond to one or more texts they have read. A popular assignment with instructors in the social sciences and humanities, such papers require students to understand each text individually and evaluate how well each accomplishes its own objectives. If you are responding to multiple texts, you must also discover how the texts relate to one another. (If responding to just one textRead More An experiment to investigate the effect of changing the concentration1128 Words   |  5 PagesAn experiment to investigate the effect of changing the concentration of hydrochloric acid on the rate of reaction with sodium thiosulpahte. Aim I am trying to find out how the concentration of hydrochloric acid affects the reaction time with sodium thiosulpahte. If a clear solution of sodium thiosulphate is mixed with hydrochloric acid then a reaction will occur where a creamy-yellow precipitate of sulphur is produced. H20 Text Box: + Text Box: + Text Box: + Na2S203 2HCL Read MoreThe Effect Of Concentration And Temperature On The Rate Of Reaction Between Hcl And Sodium Thiosulphate And Hydrochloric Acid1298 Words   |  6 PagesExperimental Investigation – Rate of Reaction Research Topic: The topic includes the effect of concentration and temperature on the rate of reaction between hydrochloric acid (HCl) and Sodium Thiosulphate (Hypo solution). There are multiple ways to test the rate of reaction between two substances, however the experiment we will be conducting involves placing a conical flask directly over a black coloured ‘x’ and recording the time it takes for the ‘x’ to become invisible after the two solutions reactRead MoreThe Human Quality Of Obedience1326 Words   |  6 PagesThe use of deception in research has been an ongoing controversial debate in the study of Psychology. The method looks to extract and analyze data with the help of human subjects/participants; however, the subject is given false information about the task or objective that the study wishes to discover. Although the word deception may sound malicious and immoral, the purpose of a deceptive method when conducting researches attempts to make significant contribu tions to the scientific field being studiedRead Morechemistry lab paper sherlock holmes experiment762 Words   |  4 Pagestest come common powders such as Alka-Seltzer, baking soda, flour, Vitamin C (ascorbic acid), and salt. Other chemicals that were used to do this experiment were vinegar, and Iodine 2 Solution. The equipment used to do this experiment was red litmus paper, and 5 test tubes per group. After all materials were gathered, we then had to do five different tests to determine what the powder material does. The first test was to see what the powder materials do in water. We had to add a scoop of each ofRead MoreStandard Deviations Use In The Business World1744 Words   |  7 Pagesï » ¿ Standard Deviation use in the Business World Abstract This paper evaluates the role of standard deviation in business. As part of the evaluation, a brief summary of five different peer reviewed papers has been presented. Topics such as, the purpose of the study, the research questions, the hypothesis of the study, and the main findings of the study for the five papers, have been summarized by each of the learning team members. Standard Deviation use in the Business World Standard DeviationRead MorePrivacy Law Of The American Workplace1280 Words   |  6 Pagesreluctance of former employers to give references. So, instead, employers collect information about prospective employees. The above resource is very useful to use as research, and there are a lot of facts regarding employee monitoring and how it was used at workplace. It was interesting source which I ll use for my research paper, and it will help me to get more facts relating how technology impacted employee monitoring. In this article, scholars argued the rise of the surveillance among theRead MoreThe Effects Of Free Mechaning1241 Words   |  5 PagesIn this paper, Bhattacharjee et al. focus on studying both the formation of free radicals and the repair of the resulting DNA damage through the development of methods for accurately creating and identifying DNA damage resulting from free radical reactions. Damage to DNA due to free radical reactions can lead to numerous biological issues both on the molecular level and at the level of the organism’s health, causing issues such as carcinogenesis and cell death. According to Bhattacharjee et al.,

Monday, May 18, 2020

The Birth Right Program Essay example - 1457 Words

As a Jewish student there is a program available to go to Israel for a summer, if you have never been before and experience it first hand. It is called the â€Å"Birth Right Program.† The trip is free, the only thing you have to pay for is the round trip plane ticket and any souvenirs you may buy. While you are there with the other students just like yourself, you experience different places like the Wailing Wall and the city of Jerusalem, as well as different Israeli holidays including Shabbat every Friday night. I have contemplated going on the Birth Right trip for a few years now. To have the chance to experience first hand a culture that I really only know through stories and history books†¦show more content†¦Their small ceremonies and everyday practices serve to reiterate and substantiate their beliefs and customs (Gibson). Israel has a very high standard of living. Many people in rural areas of Israel live in collective communities. Members of these comm unities share food and property. They also exchange labor for medical care (Davis). In the United States, â€Å"Individualism is the economic realm manifests itself in the belief that individuals, not communities in which they live, determine their own economical outcomes† (Davis). An individualist solution to poverty is not more government spending on welfare programs and charities, but greater individual effort by those on the bottom to improve their incomes. Individuals themselves deserve the credit and/or blame for their economic fortune or misfortune, while collectivists do not agree with this theory at all. As the United States is very individualistic, it is also distinctively masculine, while Israel, once again found in the center of the scale is more feminine. The two characteristics go hang in hand. High masculinity believes in achievement and judging individuals on their performance, just as individualist cultures do. Feminine cultures believe more in life choices and equality between the sexes is normal. It is made clear that both feminine and masculine qualitiesShow MoreRelatedTeen Pregnancy Should Be Pregnant Before The Age Of Twenty1504 Words   |  7 PagesThe United States has the highest teen birth rate in the world, every year the United States experiences 610,000 teen pregnancies (Bleakly 2006). The figures show that three in ten adolescent girls will become pregnant before the age of twenty. People ages 15-24 represent 25 eighteen 70 percent of United States females, and 62 percent of males have had sex. About 3.2 million adolescent females are infected with the m ost common STI’s, such as chlamydia and gonorrhea (Bleakly 2006). The likelihoodRead MoreBirth Control : A Controversial Topic Since The 1960 S1718 Words   |  7 PagesBirth control has been a controversial topic since the 1960’s, when the pill arose on the scene and gained popularity. Men and women of certain religious faiths have sought to prevent other women from using birth control. However, most women want to be able to choose when the time is right for them to have a child. This is why birth control is essential, because it allows women and couples in general the freedom to choose and plan their families. In many cases the need to control women by controllingRead MoreWhy Abstinence Programs Don t Work1368 Words   |  6 Pages31 March 2015 Why I Believe That Abstinence Programs Don t Work How can people be abstinent if they experience or see sexual content very day? Abstinence programs don t work because we see sexual content on tv every day. Sex Ed classes don’t teach things in the right way. Also people miss use birth control, abortion because Sex Ed makes it seem what its not. I believe that abstinence programs don t work. Some people argue that abstinence programs do work because â€Å"centers for disease controlRead MoreAnalysis Of The Affordable Care Act1331 Words   |  6 Pagesservices. The Protection Patient and Affordable Care Act (also known as Obamacare) created by the Obama administration aimed at making birth control benefits accessible to as many women in the U.S. With Barack Obama’s presidency at an end and Donald Trump as the newly elected president of the United States, women under the Obamacare program now risk losing access to birth control benefits due to the Trump administration draft rule which now allows basically any employer to file a religious exemption fromRead More800 Word Essay Birth Control for Teens852 Words   |  4 PagesGiving Birth Control to Teens Birth control for teens has always been a very controversial subject for parents, teachers and teens. Some believe that the government should mandate birth control for teens. There are some that are concerned with the government overstepping the lines of freedom. Due to the rise of teenage pregnancy and the heavy costs that is incurred, legislature should enact a law making it mandatory that teens receive birth control. Early teenage pregnancy risks the teensRead MoreThe Problem Of Population Control1188 Words   |  5 PagesPopulation Control Are there really methods of population control? Population control, the speechless facts of existence of the 1970’s and 1980’s, was the catchphrase of the 1950’s and 1960’s. Could government programs, contraception, war, and poverty be methods of control already in effect today? Population growth occurs when the birthrate outweighs the date rate; therefore factors have to be put in play to affect population on growth. Population Growth First, is the world really overpopulatedRead MoreSex Education And The Early 19th Century1204 Words   |  5 Pagessexual anatomy, sexual activity, sexual reproduction, age of consent, reproductive health, reproductive rights, safe sex, birth control, and abstinence. Sex education that covers all of these aspects is known as comprehensive sex education as opposed to the abstinence only education that only promotes abstinence. Common avenues for sex education are parents or caregivers, formal school programs, and public health campaigns. Traditionally, adolescents in many cultures were not given any informationRead MoreHistorical Perspective Of The Services Provided And The Funding Or Lack Thereof1362 Words   |  6 Pagesand the Funding or Lack Thereof Planned Parenthood is an organization dedicated to fighting for women’s health and rights as well as equality (History and Success, 2015). Margaret Sanger, an activist, sex educator, writer, and nurse is credited for finding the organization. She knew the effects firsthand of what women went through when dealing with an unwanted pregnancy. Her mother birth eighteen children and out of the eighteen, eleven survived. As a result of having so many children, her mother passedRead MoreHis 145 Social Movements and Trends Essay698 Words   |  3 Pagesfor the right of equality and control of their bodies. Many instances occurred throughout history that supported a woman’s fight for equal representation and fair legislation, especially for those who were impoverished. This paper will discuss three articles from 1968 to 1977 that outline women’s battles against the government and the legal system regarding abortion and sterilization. The article details instances in whic h the government pursued unlawful sterilization as a form of birth control,Read MoreSmoking Cigarettes Affects The Body1172 Words   |  5 Pagesexample, posters and movies portrayed women who smoked as independent, hardworking people. These portrayals attracted many women all over the nation and began to shape the way people saw women who smoked. Also, smoking has always been considered a given right to the people because it is legal, but it is also a growing concern since it has many disadvantages when it comes to pregnancy. However, for a long period of time, the world did not know the effects smoking had on our bodies. Therefore, recently smoking

Monday, May 11, 2020

Susan Beth Pfeffer s Novel, Life As We Knew It And Family...

Authors Bio Susan Beth Pfeffer decided that she wanted to be a writer when her father dedicated the law book he was writing to his daughter. Right then and there she wrote her first little story about the love between a pair of scissors and an Oreo cookie. Her childhood experiences form the basis of her writing, seeing that she grew up in the suburbs in New York. This explains why most of her books focus on young people growing up in the suburbs. Pfeffer went on to New York University. After getting her degree in radio, television, and motion pictures she started a writing course and her first novel Just Morgan was published. Throughout her life she has published more than 75 books and some of them include: A Year without Michael, Devils Den, Life as We Knew it and Family of Strangers. The themes of her books usually include emotional problems, divorce, historical fiction, and people having fantasies of modeling/acting. Her science fiction stories contain apocalyptic futuristic even ts like her novel Life as We Knew it. Susan Beth Pfeffer was born to Leo and Freda Pfeffer on February 17th, 1948, in New York, NY and now lives in Middletown New York. She usually writes about a chapter a day, which has allowed her to complete numerous books. It gives her so much time to spend with young readers and eventual writers. Pfeffer says, â€Å"What I love best about being a writer is that people actually pay me for making up stories† (Susan Beth Pfeffer.). Novel Synapsis â€Å"I wonder ifShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.†™s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from the

Wednesday, May 6, 2020

Global Process Analytical Instrument Market 2014-2018...

Analysts forecast the Global Process Analytical Instrumentation market to grow at a CAGR of 3.47 percent over the period 2013-2018. One of the key factors contributing to this market growth is the need to comply with stringent governmental regulations. The Global Process Analytical Instrumentation market has also been witnessing the emergence of technically advanced instruments. However, the need to offer customized instruments could pose a challenge to the growth of this market. Global Process Analytical Instrumentation Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, Europe, the APAC region, and the ROW; it also covers the Global Process†¦show more content†¦Market Segmentation by Product 07.1 Global Process Chromatographs Market 07.1.1 Market Size and Forecast 07.2 Global Process Spectrophotometers Market 07.2.1 Market Size and Forecast 07.3 Global Process Liquid Analysers Market 07.3.1 Market Size and Forecast 07.4 Global Process Gas Analysers Market 07.4.1 Market Size and Forecast Complete report of 60 Pages is available @ http://www.reportsnreports.com/reports/276119-global-process-analytical-instrument-market-2014-2018.html 08. Market Segmentation by End-users 08.1 Global Process Analytical Instrumentation Market in the Chemical and Petrochemical Industry 08.1.1 Market Size and Overview 08.2 Global Process Analytical Instrumentation Market in the Oil and Gas Industry 08.2.1 Market Size and Overview 08.3 Global Process Analytical Instrumentation Market in the Pharmaceutical and Biotechnology Industry 08.3.1 Market Size and Overview 08.4 Global Process Analytical Instrumentation Market in the Water and Wastewater Industry 08.4.1 Market Size and Overview 09. Geographical Segmentation 09.1 Process Analytical Instrumentation market in North America 09.1.1 Market Size and Forecast 09.2 Process Analytical Instrumentation market in Europe 09.2.1 Market Size and Forecast 09.3 Process Analytical Instrumentation market in the APAC Region 09.3.1 Market Size and Forecast 10. Buying Criteria 11. Market Growth Drivers 12. Drivers and their Impact 13. MarketShow MoreRelatedA Study On Higher Education9871 Words   |  40 PagesWarehouse 6 3.2 OLAP 7 3.3 Data Mining and Knowledge Discovery 7 3.4 Business Intelligence 8 4 Research Problem Statement 9 5 Research Objective and Significance 9 6 Research Hypothesis 11 7 Research Methodology and Approach 11 7.1 BI, DW, DM in Education 11 7.2 Study Data and Reports 12 7.3 Survey Key Stakeholders 12 8 Literature Review / State-of-the-Art 13 9 Research Scope 22 10 Open Issues 23 11 Research Timeline 23 12 Conclusion 24 References 26 â€Æ' Abstract Higher Education (HE) in Sudan hasRead MoreAnz Bank142091 Words   |  569 Pages2014 ANNUAL REPORT Australia and New Zealand Banking Group Limited ABN 11 005 357 522 This Annual Report (Report) has been prepared for Australia and New Zealand Banking Group Limited (â€Å"the Company†) together with its subsidiaries which are variously described as: †ANZ†, â€Å"Group†, â€Å"ANZ Group†, â€Å"the Bank†, â€Å"us†, â€Å"we† or â€Å"our†. ANZ ANNUAL REPORT 2014 ANZ IS EXECUTING A FOCUSED STRATEGY TO BUILD THE BEST CONNECTED, MOST RESPECTED BANK ACROSS THE ASIA PACIFIC REGION WHO WE ARE AND HOWRead MorePrada: to Ipo or Not to Ipo: That Is the Question, Again30689 Words   |  123 PagesThe 15th Financial Case Analysis Contest Analysis Report Case Nameï ¼Å¡ PRADA: TO IPO OR NOT TO IPO: THAT IS THE QUESTION, AGAIN Report Titleï ¼Å¡ SWEET ARE THE USES OF IPO Team Nameï ¼Å¡ WINDTRACKER DATE: 16/12/2012 Contents ABSTRACT 1 1. Macro and Industry Analysis 3 1.1 Financing Environment 3 1.1.1 International Monetary Market 3 1.1.2 International Bond Market 7 1.1.3 International Stock Market 9 1.1.4 International Private Equity Market 10 1.2 Industry Analysis 10 1.2.1 Industry Life CycleRead MorePrada: to Ipo or Not to Ipo: That Is the Question, Again30683 Words   |  123 PagesFinancial Case Analysis Contest Analysis Report Case Nameï ¼Å¡ PRADA: TO IPO OR NOT TO IPO: THAT IS THE QUESTION, AGAIN Report Titleï ¼Å¡ SWEET ARE THE USES OF IPO Team Nameï ¼Å¡ WINDTRACKER DATE: 16/12/2012 Contents ABSTRACT 1 1. Macro and Industry Analysis 3 1.1 Financing Environment 3 1.1.1 International Monetary Market 3 1.1.2 International Bond Market 7 1.1.3 International Stock Market 9 1.1.4 International Private Equity Market 10 1.2 Industry Analysis 10 1.2.1 IndustryRead MoreEurope Economic Crisis55278 Words   |  222 PagesEurope: Causes, Consequences and Responses EUROPEAN ECONOMY 7|2009 EUROPEAN COMMISSION The European Economy series contains important reports and communications from the Commission to the Council and the Parliament on the economic situation and developments, such as the Economic forecasts, the annual EU economy review and the Public ï ¬ nances in EMU report. Subscription terms are shown on the back cover and details on how to obtain the list of sales agents are shown on the inside back cover. UnlessRead MoreAppraisal Techniques of Public Investments and Projects62994 Words   |  252 Pagesmethodology and performance measures and decision criteria, together with financial and economic analysis techniques. By their very nature, public projects involve benefits and costs to society over a number of years into the future, unfortunately, market prices and investment outcomes cannot be predicted with certainty. The manual also introduces qualitative analysis concepts of investments. Author Mr. Sulaiman Kyambadde, is an economist, and a business and development consultant working withRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesFoundations of Organization Structure 479 v vi BRIEF CONTENTS 4 The Organization System 16 Organizational Culture 511 17 Human Resource Policies and Practices 543 18 Organizational Change and Stress Management 577 Appendix A Research in Organizational Behavior Comprehensive Cases Indexes Glindex 637 663 616 623 Contents Preface xxii 1 1 Introduction What Is Organizational Behavior? 3 The Importance of Interpersonal Skills 4 What Managers Do 5 Management

Uncle Tom’s Cabin American History Free Essays

string(31) " they were tortured or beaten\." 1. Slavery in the nineteenth century was different than slavery during the colonial times because nineteenth century slaves were exactly that – slaves. In colonial times, black slaves were actually treated more like indentured servants. We will write a custom essay sample on Uncle Tom’s Cabin American History or any similar topic only for you Order Now Census records from 1651 indicate that Africans who completed their indentured servitude were set free as well as given their own land (McElrath, 2009). However, the practice of allowing indentured black slaves to be free increased the need for laborers and many landowners began requiring black people to become servants for life. This was unsuccessful and white landowners began to consider slavery as an option (McElrath, 2009). This differed from other countries and their practice of slavery because America began to implement complex and demanding slave codes that dictated exactly how slaves were to live and exactly what was required of them. For example, in 1661, Virginia devised a statute that required that newly born children would have the same status as their mother. As a result, the slave population continued to increase as female slaves gave birth to children (McElrath, 2009). Further, as time passed, America began to recognize slavery as a law, which also differed from other countries who relied on slavery. These laws required that all black people, even those that were already free, and their children would be considered slaves (McElrath, 2009). Therefore, Harry, the young son of Eliza was considered a slave because his mother was a slave (Stowe, Chapter 1, 2004). Finally, the nineteenth century practice of indentured servitude no longer applied to black people. Slavery is similar to indentured servitude but when black people are slaves they have no hope for freedom as they did during the colonial times. When a black person became a slave, he became a slave for life whereas a black indentured servant could look forward to a future of freedom. 2. According to Marie St. Clare, slavery is an essential aspect of life. Marie is a selfish and self centered woman who only cares about herself. She is constantly dreaming up afflictions in order to gain attention. At the same time, she views slaves with disgust and impatience (Stowe, Chapter 15, 2004). This may also be considered an argument against slavery as well. If Marie is so dissatisfied with her slaves then what is the point of having them in the first place? Marie’s husband, Augustine St. Clare denounces slavery and admits that it is evil. Augustine treats his slaves with compassion but also accepts slavery and continues to have slaves in his household (Stowe, Chapter 14, 2004). Although Augustine makes use of slaves in his own home, he does feel that slavery is morally wrong. This is in direct contrast to his brother Alfred, who strongly believes that the white race is the dominant race. A good example of this conflict comes in chapter nineteen when Prue, a slave from down the street, visits the St. Clare home selling rolls and tells Uncle Tom the sad story about the selling of her children as well as the death of one of them. Very shortly after, word comes that Prue’s master had whipped her to death. Augustine quite obviously disagrees with this act but admits that while he does not agree he is not going to do anything to make such events stop. He states that he is simply going to stay out of the way (Stowe, Chapter 19, 2004). Another example, tells of Augustine and his twin brother inheriting their father’s plantation and all the slaves. While Alfred embraced the notion of slavery and believed that dominating slaves was the rightful job a white man, Augustine had more compassion and â€Å"tamed† one specific slave and then gave him his freedom (Stowe, Chapter 19, 2004). Ultimately, the St. Clare family differed in their views on slavery but the fact remained that all three of these people relied on slavery every day. Marie was indifferent and Alfred wholeheartedly accepted slavery. However, Augustine felt that the danger of slavery would continue to be the difference in moral lines that human beings would draw with regards to what freedom meant and who it was meant for (Stowe, Chapter 19, 2004). 3. The paternalistic view towards slaves that many defenders of slavery internalized allowed them a sort of denial because deep down many of knew that enslaving human beings was morally wrong (Harper, 2003). Many Northern slave owners adopted their slaves and treated them like members of the family (Harper, 2003). However, kindness and compassion for slaves is never enough security for the slaves themselves. Uncle Tom had the good fortune to be sold to Augustine St. Clare and was treated respectably in his household (Stowe, Chapter 14, 2004). No amount of kindness could save Uncle Tom from the harsh reality of slavery after Augustine’s death. He is sold to Simon Legree, who is a cruel slave owner and treats his slaves in the worst possible ways (Stowe, Chapter 30, 2004). The Shelby’s own many slaves and they treat them kindly. However, Mr. Shelby, no matter how kind he is, has to sell some slaves and resolve some debt. In the end his kindness did not protect Uncle Tom from being sold (Stowe, Chapter 1, 2004). Similarly, the St. Clare family is mostly compassionate towards their slaves until Eva and Augustine die. Simon Legree becomes Uncle Tom’s next slave owner, and he is a harsh and cruel man, illustrating once again that the kindness of Augustine did not protect Uncle Tom from the cruelty of Simon Legree (Stowe, Chapter 30, 2004). Mr. Haley is largely indifferent to the slaves and sells and buys them when it will benefit him monetarily. His actions are not directly cruel but they do not ultimately protect the slaves either (Stowe, Chapter 1, 2004). Finally, George Harris tolerated slavery although his disbelief in Christianity prevented him from denouncing the moral problems associated with slavery. 4. The existence of a slave was a hard one. Many slaves ran away because they were tortured or beaten. You read "Uncle Tom’s Cabin American History" in category "Papers" Others ran away because the constant buying and selling of slaves tore apart families and many slaves escaped in an effort to reunite with their loved ones. Slaves were not allowed to get an education and were only provided the bare essentials for survival (Hayden, 2008). George Harris and his wife, Eliza are both slaves. George had the good fortune to work in a factory where he invented a machine that would clean hemp more efficiently. However, the owner of the factory believed he had invented the machine because he was lazy and removed him from the factory. As a result, George saw very little of his family. After some time passes, George decides to escape because he can no longer tolerate his existence as a slave. Further, George was being pressured by his master to take a new wife. George informs Eliza that he plans to escape to Canada and will try to secure her and Harry’s freedom once he gets there (Stowe, Chapter 1, 2004). George escaped slavery for the same reason that many other slaves escaped – he was tired of being treated so badly. Eliza also escapes when she learns that her young son, Harry had been sold. She had already suffered the loss of two children and did not want to lose her only remaining child. Eliza visited Uncle Tom’s cabin and he encouraged her to escape before being sold. Eliza tells them of her intention to follow after George and slips away before she can change her mind (Stowe, Chapter 1, 2004). While Eliza did not suffer direct abuse at the hands of the Shelby’s she did feel a compelling need to escape in order to protect her only remaining child. She obviously did not want to be separated from him, but she also did not want a wicked slave owner to get his hands on her son either. She felt her only option was to run. Ultimately, this husband and wife are both able to escape, but for very different reasons. George is tired of being treated badly and Eliza fears for the safety of her son. These two illustrations show the human nature of slaves and show their strong desires to be treated equally, remain close to their loved ones and protect their children. 5. The primary reason why slaves did not attempt to escape even when they outnumbered the white people is because they were afraid of being caught and returned to their rightful owners subject to even harsher treatment than before as punishment for trying to get away. This was the main obstacle slaves faced. If they were successful at escaping they really did not have any place to go because they lived in fear of being returned to their masters if caught. The main difference with the Federal 1850 Fugitive Slave Act was that it was ultimately created to keep the nation united. It was so controversial because it fueled the flames of the anti slavery versus slavery debated that continue to rage across the country. This Federal act allowed for a compromise. Texas gave up land in return for ten million dollars while the new states would not mention slavery and the issue would be left up to the individual states. Further, the act required that citizens participate in returning escaped slaves. Therefore, people helping slaves to freedom could face trial if they were caught aiding and abetting escaped slaves (PBS. org, 2009). Other things impeded slave action as well. For example, the slaves who belonged to Augustine St. Clare opposed action because they may have felt that life would not get any better than it already was. The slaves were treated with compassion and generally treated well when compared to other slave owners. At the same time, slaves belonging to Simon Legree may have been afraid to revolt because they feared for their lives if they were caught and returned to such a wicked slave owner. However, the interests of all slaves remained the notion of freedom but this freedom was not acted upon for fear of not finding anything better or fear of being caught and returned to an even worse life of slavery. Finally, many slaves may have felt that they were receiving everything they needed and allowed themselves to be dominated by the white people simply because they were afraid that nothing better would come along. They allowed the racial divides to continue because they were certain that black people would never be equal to white people and therefore, escape was futile (Stowe, 2004). 6. Slave rebellions were an extreme form of resistance by slaves against their white masters. Since the Haitian uprising in 1792, white landowners lived in fear of their African American slaves (Hooker, 1996). This slave rebellion proved that African Americans did not accept their status as slaves and there came a breaking point when they just needed to assert their independence and fight for their freedom. The Haitian slaves began an uprising that would leave thousands of people dead. Denmark Vesey was able to purchase his freedom but he was still very angry about the slave situation. Quoting scripture, Vesey motivated slaves to revolt and the result was countless white deaths. The slaves would post themselves at the doors of white landowners and start fires. When the whites came to the door they would be killed and then everyone else in the home would be killed also. Similar to the Haitian revolt, this revolt struck fear in the hearts of white slave owners. Nat Turner succeeded far more with his revolt. He and a slave named Will began the revolt by killing Will’s masters and then methodically killing all white slave owners they could and taking their slaves as part of their cause. Turner went into hiding and during this time the white slave owners were extremely afraid of his return (Hooker, 1996). The Underground Railroad was another form of slave resistance although it was a much more peaceful one. The Underground Railroad was made up of mostly black people, most famously Harriet Tubman, and some white people who helped fugitive slaves escape to freedom. This organization enabled many black slaves to find their freedom (PBS. org, 2009). However, many black slaves quietly resisted their white masters without escaping or revolting. For example, after Uncle Tom is bought by Simon Legree he befriends another slave by the name of Cassy. One afternoon he and Casey help each other in the fields and when Legree finds out he orders Uncle Tom to whip her. Uncle Tom refuses, which is a form of resistance, and he is beaten almost to death. However, he shows further resistance by accepting the beating in order to prevent the injury of a fellow slave (Stowe, Chapter 33, 2004). 7. Abolitionists such as Harriet Stowe called for an immediate end to slavery. In contrast the Anti-Slavery Movement of the 1800s was more of a gradual resistance to the continued use of slavery in the United States. Abolitionists wanted the entire slave trade to come to an end while the Anti-Slavery Movement was more concerned with stopping the spread of slavery into the colonies of the United States. Many abolitionists were Christian people who felt that slavery was against moral rules. However, abolitionism ended up being a gradual process as it took a great deal of time, energy and people to effectively gather the strength necessary to truly make changes that moved towards the freedom of black people. The Anti-Slavery Movement was able to make immediate changes with such passages of law as the Missouri Compromise of 1820 (Vernon-Jones, 2009). The Missouri Compromise determined which states would allow slavery and which states would not allow slavery. The compromise allowed the balance of power in Congress to be equal among slave and anti slave states (Vernon-Jones, 2009). Therefore, the Anti-Slavery Movement was able to immediately make some states free states and some states slave states. So while the Anti-Slavery Movement did not abolish slavery all at once as the abolitionists were trying to do, it did have more success making immediate and lasting changes than the abolitionists were able to do. Further, the primary way that abolitionists were able to gain support was through persuasion. Human persuasion is an extremely difficult task that takes a great deal of time. The Anti-Slavery Movement was more dependent upon actual laws and policy changes which made it more successful in the short term. However, neither movement was without violence as was evident in the Anti-Slavery activities at Harpers Ferry led by a famous anti slavery advocate, John Brown (Vernon-Jones, 2009). 8. All Northern whites were not committed to ending slavery. Many of them felt, as Augustine St. Clare felt, that slavery was wrong but they were not going to do anything about ending it because it certainly benefited their way of life. The senators included in the story held this opinion. For example, Senator Bird votes in favor of the Compromise of 1850 under the guise that slavery does not have anything to do with personal feelings but is more a matter of what the entire country wants instead. In other words, he defended his actions by agreeing that slavery was wrong but also realizing the importance that slavery had come to have in America. An example of this attitude is when Eliza and Harry come to his home looking for help and he helps them escape (Stowe, Chapter 37, 2004). Ophelia holds similar opinions. She does not agree with the idea of slavery while also believing that black slaves were inferior to white people. For example, she does not want Topsy, a slave friend of Eva’s, to touch her (Stowe, Chapter 25, 2004). However, after Eva’s death, Ophelia begins to realize that if a child could have such love towards the slaves, then she could to. She petitions to have Topsy given to her so she can reform her and then take her North and set her free. She finally begins to realize why she believes slavery is immoral through her relationship with a human slave (Stowe, Chapter 28. 004). While many people from the Northern states held similar opinions that slavery was bad many also disassociated themselves with the whole issue. Free black people and former slaves were not treated as cruelly as they were as slaves but they still did not gain equal status either. They were treated as human beings, but as inferior human beings. 9. The Christian churches and Northern economic inte rests helped contribute to the continuation of slavery because they also saw the economic value of slavery. The plantation owners in the North realized the benefit of slavery just as the Southern plantation owners did, even if they did not agree with the idea of slavery. This passive attitude allowed slavery to exist in America far longer than it should have. In this way, the North was every bit as responsible for the continuation of slavery as the South was. Many Northerners were unwilling to take a stand to help abolish slavery because it would hurt them economically, socially and in matters of convenience. This attitude helped contribute to what Stowe felt as the worst part of slavery – the separation of families. The book discusses the separation of parents and children often over the course of the story. Stowe repeatedly discusses the fear that parents will become separated from their children (Stowe, 2004). Further, Stowe felt that slavery as a whole corrupted everyone’s ideas because it allowed white people to view black people as inferior to themselves. Even non slave owners did not entirely embrace the idea that white people and black people were equal. The fundamental principle of slavery is an important component of American history and it was hard to let go of even when slaves earned their freedom. Stowe staunchly advocated for the abolishment of slavery but also for the equal treatment of black people. She believed that black people had equal rights to justice and freedom as those enjoyed by white people. She firmly believed in a society where colonization would be a reality even though equality was a long way off. However, when the white people agreed to colonize with the black people they would be taking one step towards helping justify the hurts caused by slavery (Stowe, Chapter 45, 2004). References Harper, Douglas. (2003). Slavery in the North. Retrieved on April 4, 2009 from http://www.slavenorth.com/index.html. Hayden, Scott. (2008). The underground railroad. Retrieved on April 4, 2009 from http://americanhistory.suite101.com/article.cfm/the_underground_railway. Hooker, Richard. (1996). Slave rebellions. Retrieved on April 4, 2009 from http://www.wsu.edu/~dee/DIASPORA/REBEL.HTM. McElrath, Jessica. (2009). Slavery in Colonial Times. Retrieved on April 4, 2009 from http://afroamhistory.about.com/od/slavery/a/colonialslavery_2.htm. PBS.org. (2009). The compromise of 1850 and fugitive slave act. Retrieved on April 4, 2009 from http://www.pbs.org/wgbh/aia/part4/4p2951.html. PBS.org. (2009). The underground railroad. Retrieved on April 4, 2009 from http://www.pbs.org/wgbh/aia/part4/4p2944.html. Stowe, Harriet Beecher. (2004). Uncle Tom’s Cabin. New York: Barnes and Noble. Vernon-Jones, Russ. (2009). John Brown. Retrieved on April 4, 2009 from http://www.arps.org/aro/john_brown.htm. How to cite Uncle Tom’s Cabin American History, Papers

Goal Concepts in Personality and Social Psychology

Question: Discuss about the Goal Concepts in Personality and Social Psychology. Answer: Introduction: Goals are set with the motivation to achieve something. Settings of goals are done in order to make the target of achievement clearer. However, ambiguous goals might result in loss to target that is to be achieved. On the basis of the information gathered, it has been observed that the company Prime Accounting has been facing the issue of ambiguous goals. In context to this, the goal setting theory could be implemented. Goal Setting Theory The goal setting theory is one of the most powerful ways of motivating employees and set goals for the employees to follow. This theory is one of the widely used motivational theories used in the business world to motivate the employees. The goal setting theory had five principles. These are as follows: Clarity: This refers to the setting of clear goals for the employees to follow. Clear goals are unambiguous and measurable. They are realistic and achievable. As the goals are set specifically and with clarity, chances of misunderstanding are mitigated (Locke Latham, 2013). The employees clearly know what they are working for and what they are working for. If the goals set are ambiguous, then misunderstandings and lack of clarity would delay the time frame by which the goal was supposed to be achieved. Challenges: One of the most essential elements of goal setting is the level of challenges that would be faced in order to achieve the goals. Defining the challenges clearly is essential while setting the goals (Pervin, 2015). Setting of SMART goals includes defining the challenges that could be faced for achieving the goals. Commitment: The goals that are set needs to be agreed upon and the employees and they need to be committed to work diligently towards the achievement of the set goals (Langton et al., 2013). Feedback: After selection and setting of the appropriate goals, it is important for the collection of feedback. The feedback from the employees as well as the higher authorities provides opportunities to clarify the expectations as well as determine the right path through which the goals could be achieved (Locke Latham, 2015). Task complexity: The last phase of the goal setting theory is the introduction of the task complexity. This is important, since the tasks with higher complexity have to be handed even more carefully. This is important to be determined in order to fulfil the goals that are set. Recommendations It is recommended for the Prime Accounting Company that Goal setting theory is used as a guideline to set the goals such that the employees might be able to achieve the goals successfully. Moreover, clarity of the goals while it is set is maintained such that the employees are not confused regarding the goals they need to achieve. The feedback from the employees needs to be collected and required adjustments have to be made. The task complexity has to be clearly defined. These recommendations implemented successfully would remove the issues of ambiguous goals. Thus, the issues could be successfully mitigated or curbed down. References Langton, N., Robbins, S. P., Judge, T. A. (2013).Fundamentals of organizational behaviour. Pearson Education Canada. Locke, E. A., Latham, G. P. (2013).New developments in goal setting and task performance. Routledge. Locke, E., Latham, G. (2015). Breaking the rules: a historical overview of goal-setting theory.Advances in Motivation Science,2(15), 99-126. Pervin, L. A. (2015).Goal concepts in personality and social psychology. Psychology Press.

Friday, May 1, 2020

Business Law Consumer Laws and its Protection

Question: Discuss about theBusiness Lawfor Consumer Laws and its Protection. Answer: Introduction It was during the 20th century, that the need for the protection of consumers had turn out to be progressively more essential as a numerous number of goods and services which were accessible had developed radically. Also, as per the need of the rules of the common law principles which had been there to control the area of agreements and tort laws for about more than a decade. Such laws also have proposed certain laws for the security of the customers. The lawful State and federal regulations in this area has also been approved as a result all the consumers were well confined next to inequitable trade practices and defective products services. Customers also safeguard them by being conscious of their own privileges and they look for a suggestion before making a large dealing. The lawful system grants various organizations which could assist a number of consumers if an issue takes place. Such system also controls the actions of those individuals who supply a variety of products and services in an attempt to avert different kinds of disputes. In regulatory jurisdictions, Consumer protection could be defined as a group of laws and organizations which was designed to guarantee the privileges to the consumers. It also helps in proving fair dealing, and proper data while transacting in a market place (Australian Consumer Law, 2017). So, certain laws have been considered in order to prevent the trades which employ in deception or specific unfair practices from gaining a benefit over different participants. They could also grant extra security for those individuals who were most susceptible in society. There has been not even a single common law meaning of a consumer. Normally, a consumer could be defined as an individual who brings a good or service for confidential utilization. There have been a number of different laws in relation to consumers but they vary in the manner in which they define a consumer. Certain laws such as small trades which obtain goods for their trade, while other laws debar these. The TPA defined a consumer as one of the most commonly utilized word like: he has been an individual who attains goods of such a kind which usually were utilized for private, household purpose ' (Australian Competition Consumer Commission, 2017). Consumer Protection laws as a result was regarded as a form of government rule which has an objective to safeguard the privileges of consumers. And security of the consumers was connected to the belief of privileges of the consumers, and to the establishment of consumer corporations. Formation of such organizations would assist consumers make better preferences in the marketplace and get assistance with the complaints of different consumers (Australian Consumer Law, 2017). Such laws were designed and established to be an area of law which regulates the associations of private laws among the individual consumers and the trades which sells those products and services (Australian Competition Consumer Commission, 2017). Enactment of such laws was basically a way of preventing a fraud and scam from service and sales agreements, and many more which may lead to bankruptcy. In Australia, the consequent organization which was made to protect individuals was the individual State Consumer Affairs agencies or the Australian Competition and Consumer Commission. The Australian Securities and Investments Commission (ASIC) have a liability for protection of consumers rules of monetary services and goods. Though, in observance it does so in the course of a confidentially running EDR scheme like the Financial Ombudsman Service (Australia). As a result of widespread discussions of the government and examination on the part of obtainable lawmaking structure, the Australian Consumer law (ACL) came into being. This appraisal was carried out with an observation among the Australian jurisdictions to develop regularity and steadiness. It was also examined to guarantee that all the consumers were sufficiently secured while entering into a contract of a trade for the supply of a better products or services (Australian Government Solicitor, 2011). Specifically, the primary aims of the ACL were to: Initiate innovative civil financial punishments for violation of some consumer protection sections; Forbid all the unreasonable terms of an agreement in ordinary form of consumer agreements; Initiate for the Australian Securities and Investments Commission (ASIC) and the Australian Competition and Consumer Commission (ACCC) certain fresh enforcement authorities (Australian Government, 2016). So, this essay has been proposed to grant a concise summary of the key modifications and new ideas of the Competition and Consumer Act 2010 (Cth) by substituting the Trade Practices Act 1974 (Cth) ('the TPA'). It includes the history of such substitution with the detail explanation of customer protection and their need in society. It also briefs out the current consumer protection laws in the state with the remedies of the dissatisfied goods and services (Casey, 2011). This law relating to the protection of the rights of consumers was initially recognized by a contract of the Council of Government of Australia. The sections of the ACL generally imitate such sections which were formerly manage to paid off by the TPA, even though certain supplementary safeguards were being added. As a result it could be stated that the ACL also usually imitates a variety of the sections in relation to the consumer safety of the consumers of the fair trading regulation which prevails in all of the states and territories of the nation. The Trade Practices Amendment, 2010 (Cth) was then passed by the stated as a consequence of which it was regarded as the first of two Acts which assisted in implementing the new Australian Consumer Law. On 17 March 2010, this Act then got a formal approval for the implementation by the Commonwealth Parliament. The Trade Practices Amendment 2010 (Cth) Bill No. 2 was followed after this act on 24 June 2010. Similarly, on 1 January 2011 when the above mentioned amendments came into being then the Act of Trade Practices finally modified and substituted its forename to the Competition and Consumer Act 2010 (Cth). As a result, the new Australian Consumer Law came into being for providing better protection to the consumers against any deceptive act (Hobart Community Legal Serviced Inc, 2017). By the enactment of the two amended laws along with the passageway of State and Territory laws which were applicable to the ACL. The novel Trade Practices Regulations transformed the formerly conflicting Commonwealth, State and Territory consumer laws which were prevailing in Australia from a long time (Australian Competition Consumer Commission, 2014). The ACL sets out some privileges of consumers, standards for goods services and grants punishments for any contravention. Safeguards which were granted to the consumers under the law include: Guarantee that goods sold out would communicate with the explanation of those products and be fit for their revealed aim; Entailing that products sold were of satisfactory quality, protected and free of flaws; and Guarantees that services provided were with due care and skill. The statutory liability for goods was mainly beard by producers, though suppliers along the supply chain could also be accountable in some situations. So, the meaning of "manufacturer" under ACL was rather wide, including those who apply their brand name to the products. There has been a well known precedent case in the growth of the common law, which renowned the principle that manufacturers of products have an obligation towards their consumers to offer them goods of a good quality. The above mentioned principle was established in the case of Donoghue v Stephenson which emphasized and had a huge impact by making a very substantial change in the law of negligence. It has in reality might be said to be the foundation of the modem act of negligence. One of the most important sections in the ACL was section18 which includes prevention against an individual, in trade, engaging in behavior that was deceptive or illusory or was likely to deceive or misinform. This could be violated without any evidence of aim to deceive. So, in Australian Competition and Consumer Commission v TPG Internet Pty Ltd [2013] HCA 54, the significance of s 18 was confirmed in securing the interests of consumer by holding that so-called headline ad may be deceptive despite the subsistence of a fine print proviso succeeding the depiction in the title declaration (Robertson Berry, 2014). The consumer law regime which prevails currently in Australian has been observed to be governed both at the federal and state levels. At the federal level, consumer law was administrated by the Competition and Consumer Act 2010 (Cth) (CCA). Consumer protection sections were incorporated in schedule 2 of the CCA, which was also defined as ACL. This regime was synchronized by the ACCC (Consumer Action Law Centre, 2015). The state and territory regime on the other hand, has been modified from the ACL and was usually defined as the Fair Trading regulations of each state and country. The state rules were synchronized by the pertinent agencies for the safety of customers in each state and territory (Fletcher Law, 2013). An individual could be assisted in understanding his or her privileges and responsibilities under the ACL, including with respect to: Misleading or deceptive conduct: the ACL includes a stringent prevention against any form of confusing or illusory behavior, whether by a constructive act or abstaining from doing a work, which was measured to arise in the course of business. For the prevention to be pertinent an individual must have been appealing in a business at the time the behavior was protested of (Australian Competition Consumer Commission, 2017). Unconscionable conduct: Trades have been forbidden from engaging in unconscionable act which was conducted against consumers and other trades. The ACL recognizes a list of factors that the tribunals may believe when shaping whether a trade has affianced in unconscionable behavior or not. In the recent well known case of Australian Competition and Consumer Commission v Lux Distributors Pty Ltd [2013] FCAFC 90 provided the definition of what constitutes a unconscionable conduct briefly (Black Harrison, 2016). fake or deceptive declarations: Trades must guarantee that declarations made by an individual who represent the trade, such as declarations was made to publicize or endorse the trade to clientele, were not in any manner be fake or ambiguous (Consumer and Business Services, 2017). Similarly, if a consumer was seen to be dissatisfied with a product or service then there has been a way in which he could get a relief through the system of court or outside court settlement. Section 18 has been regarded as a catchy section which recognizes that a norm of conduct as it grants that an organization shall not employ in a behavior that was ambiguous or illusory or likely to deceive or misinform. It does not create a liability (Burrows, 2014). Whether a particular conduct of an individual was misleading or not was ultimately a matter for the court to decided and the test was a objective one. In Taco Company of Australia Inc v Taco Bell Pty Ltd (1982) it was specifically concluded that the conduct of an individual in certain situations could be regarded as deception and unconscionable but it: Must guide, or Be capable of leading an individual into an erroneous situation. So it could be concluded as per the above mentioned data that the Australian Consumer Law be regarded as a symbol of a chance for a new approach which was adopted like the consumer policy. And it helps in depicting on the widest variety of consumer policy, enforcement experience and knowledge. It has been observed and reviewed that people and governments both could bring in a dependable approach in regard to consumer law and policy. As such policy or laws would then enable all consumers of the state to get pleasure from the profits of reliable privileges anywhere they may be. And also it would permit all the trades of the state to get hold of a better competence through a single and simplified state law. In this manner, it would improve the interests of all residents of the state. And the upcoming appraisal of ACL would be a chance to close the cracks in the laws for the security of the clients that permit these unjust trade forms to flourish. The opening of an innovative set of unreasonable business would be an important step. A universal unreasonable practice section would help customers and the world at large by humanizing customer safety, escalating customer assurance and expounding the existing laws. References Australian Competition Consumer Commission. (2014). Consumer product safety online. Retrieved on 31st January 2017 from: https://www.accc.gov.au/system/files/Consumer%20product%20safety%20online.pdf Australian Competition Consumer Commission. (2017). Advertising and selling guide. Retrieved on 31st January 2017 from: https://www.accc.gov.au/accc-book/printer-friendly/29527 Australian Competition Consumer Commission. (2017). Consumer rights guarantees. Retrieved on 31st January 2017 from: https://www.accc.gov.au/consumers/consumer-rights-guarantees Australian Competition Consumer Commission. (2017). The Australian Competition and Consumer Commissions accountability framework for investigations. Retrieved on 31st January 2017 from: https://www.accc.gov.au/system/files/ACCC's%20accountablility%20framework%20for%20investigations.pdf Australian Consumer Law. (2017). An Introduction to the Australian Consumer Law. Retrieved on 31st January 2017 from: https://consumerlaw.gov.au/consumer-policy-in-australia/resources/an-introduction-to-the-australian-consumer-law/ Australian Consumer Law. (2017). Consumer law. Retrieved on 31st January 2017 from: https://consumerlaw.gov.au/ Australian Government Solicitor. (2011). Australian Consumer Law. Retrieved on 31st January 2017 from: https://www.ags.gov.au/publications/fact-sheets/fact_sheet_no_12.pdf Australian Government. (2016). Australian Consumer Law and your business. Retrieved on 31st January 2017 from: https://www.business.gov.au/info/run/fair-trading/australian-consumer-law-and-your-business Black, S. Harrison, J. (2016). Australia: Australian Consumer Law and the Volkswagen diesel episode. Retrieved on 31st January 2017 from: https://www.mondaq.com/australia/x/472984/Product+Liability+Safety/Australian+Consumer+Law+and+the+Volkswagen+diesel+episode Burrows, M. (2014). Misleading and deceptive conduct in business dealings. Retrieved on 31st January 2017 from: https://www.dundaslawyers.com.au/misleading-and-deceptive-conduct-in-business-dealings/ Casey, L. (2011). Australia: Australian Consumer Law changes Competition and Consumer Act 2010. Retrieved on 31st January 2017 from: https://www.mondaq.com/australia/x/126518/Consumer+Law/Australian+Consumer+Law+changes+Competition+and+Consumer+Act+2010 Consumer Action Law Centre. (2015). Discussion Paper: Unfair trading and Australia's consumer protection laws. Retrieved on 31st January 2017 from: https://consumeraction.org.au/wp-content/uploads/2015/07/Unfair-Trading-Consumer-Action-2015-Online.pdf Consumer and Business Services. (2017). About Australian Consumer Law. Retrieved on 31st January 2017 from: https://www.cbs.sa.gov.au/consumers/australian-consumer-law/about-australian-consumer-law/ Fletcher Law. (2013). Consumer Law. Retrieved on 31st January 2017 from: https://fletcherlaw.com.au/service/competition-and-consumer-law/ Hobart Community Legal Serviced Inc. (2017). Misleading or Deceptive Conduct under the ACL. Retrieved on 31st January 2017 from: https://www.hobartlegal.org.au/tasmanian-law-handbook/consumers-money-and-debts/australian-consumer-law/misleading-or-deceptive Robertson, I. Berry, S. (2014). Australia: ACCC to pursue companies that breach consumer laws. Retrieved on 31st January 2017 from: https://www.mondaq.com/australia/x/291660/Consumer+Trading+Unfair+Trading/ACCC+to+pursue+companies+that+breach+consumer+laws