All Quiet On The Western Front Essay - 1330 Words

Throughout time humanity has relentlessly found a reason to tear itself apart. The slaughter of man is read about almost every day and one never thinks twice about it; however, when the lackluster conditions of others’ lives throughout time is conveyed via a novel or movie, we are forced to delve into the lives of those who fought tirelessly for their beliefs – even if â€Å"their beliefs† are not correlated to their own. Prime exemplum of soldiers fighting for differing causes is and attempting to save the sliver of humanity remaining is demonstrated by Paul Bà ¤umer in â€Å"All Quiet on the Western Front,† by Erich Maria Remarque and Lieutenant Hans von Witzland in Stalingrad. While both protagonists die in the end of their works and suffer brutal warfare, their attempts to transcend the dehumanization of war may be one of the few reasons that the characters survived as long as they did. In the novel â€Å"All Quiet on the Western Front,† the audience is entwined with Bà ¤umer’s point of view and follow along with his company’s endeavors throughout World War I. Bà ¤umer is an ordinary soldier who does not seek fame nor glory, just success for his homeland: Germany. During the novel Bà ¤umer struggles with losing his comrades and doing what is expected of a ruthless soldier, such as what he is trained to be. The Germans want Bà ¤umer and his fellow soldiers to be merciless and kill all who stand in their way; any means to an end of the war will please their superiors. Bà ¤umer ironicallyShow MoreRelatedAll Quiet of the Western Front756 Words   |  3 PagesPlot Summary: All Quiet on the Western Front Written by Erich Maria Remarque, All Quiet on the Western Front is the tale of a young man by the name of Paul. Paul who is nineteen years old gathers several of his friends from school and together they voluntarily join the army fighting for the Axis alliance. Before they are sent off into actual battle, they are faced with the brutal training camp. Along with this they face the cruelty of the life of a soldier. This made them question the reason forRead MoreAll Quiet on the Western Front700 Words   |  3 PagesThe greatest war novel of all time, All Quiet on the Western Front, by Erich Maria Remarque, is a novel that depicted the hardships of a group of teenagers who enlisted in the German Army during World War 1. Enlisting right out of high school forced the teens to experience things they had never thought of. From the life of a soilder on the front line to troubles with home life, war had managed to once again destroy a group of teenagers. Throughout the novel, we saw the men of the Second CompanyRead MoreAll Quiet On The Western Front1797 Words   |  8 PagesTitle: All Quiet on the Western Front Creator: Erich Maria Remarque Date of Publication: 1929 Class: War Novel Anecdotal Information about Author: -Erich Maria Remarque was conceived on 22 June 1898 into a working people family in the German city of Osnabrà ¼ck to Peter Franz Remark (b. 14 June 1867, Kaiserswerth) and Anna Maria (nà ©e Stallknecht; conceived 21 November 1871, Katernberg). -During World War I, Remarque was recruited into the armed force at 18 years old. On 12 June 1917, heRead MoreAll Quiet on the Western Front943 Words   |  4 Pages The book All Quiet on the Western Front, by Erich Maria Remarque, is about a group of 19 year old young men who are changed by the ways of war. There is paul: the main character; Tjaden: a tall, skinny locksmith, also the biggest eater; Albert Kropp: a lance-corporal and the clearest thinker; Muller: studious, intelligent, and likes school; Leer: has a preference for the girls from the prostitution houses and has a beard; Haie Westhus: a peat-digger, and big in size; Deterring: a peasant, he alwaysRead MoreAll Quiet On The Western Front2393 Words   |  10 PagesAll Quiet on the Western Front: Book Review Erich Maria Remarque, author of All Quiet on the Western Front, actually fought in WWI (Remarque 297). Because of this, he was able to write this book with accurate depictions of the war. He writes how being in combat can really take a toll on a person and affect them in a negative way. He also writes of the pain and suffering that the soldiers must cope with that comes along with living in constant fear and danger. When looking at the title of theRead MoreAll Quiet On The Western Front2085 Words   |  9 PagesThis essay will consider the different effects created by Erich Maria Remarque in his novel All Quiet on the Western Front. As a writer, Remarque unknowingly left his novel open to readers with completely different perspectives, and to various forms of criticism. This undoubtedly meant that every single reader had been affected by the novel in many different ways which unfortunately for Remarque may have been an effect that he never intended. This essay is divided into 5 main sections. Firstly itRead MoreAll Quiet On The Western Front1089 Words   |  5 Pages In Erich Maria Remarque’s novel, All Quiet on the Western Front, human nature is the only abstract periphery between belligerent barbarism and justifiable violence. Through the insipid bombardments that rained shells over the Germans’ heads and noxious implementation of mustard gas, Remarque dexterously misleads the reader into believing that he fights in an apathetic war where all remnants of human nature and identity have been destroyed with the introduction of trench warfare. Through Paul Baumer’sRead MoreAll Quiet On The Western Front1509 Words   |  7 Pagesâ€Å"He fell in October 1918, on a day that was so quiet and still on the whole front, that the army report confined itself to a single sentence: All quiet on the Western Front† (Remarque 296). Paul Baumer, the narrator of All Quiet on the Western Front, enlisted into the German army at a young age of nineteen with a group of friends from school. Kantorek, Paul’s teacher, â€Å"gave us long lectures until the whole of our class went, under his shepherding, to the District Commandant and volunteered† (RemarqueRead MoreAll Quiet On The Western Front1129 Words   |  5 PagesIn Erich Maria Remarque’s All Quiet on the Western Front, soldiers at the front have a better idea than civilians of the true n ature of war because they have experienced the war while civilians have only read about it or listened to government propaganda. Remarque is trying to tell us that only those who experience the war can understand how awful war truly is. In All Quiet on the Western Front, the main character Paul goes back to his home, the people he meets still think that the Germans are winningRead MoreAll Quiet On The Western Front1790 Words   |  8 Pagessmell of cigar smoke, gunpowder, and dirt that filled the air. There was no nationalism; all Paul wanted was survival. World War I was supposed to be about nationalism and the propaganda forced upon the soldiers to feel superiority over other countries, but Paul helps to prove otherwise, as his story tells what is was like to be at the front, and how tough it was to be a soldier. â€Å"All Quiet on the Western Front† portrays war as it was actually experienced, replacing the romantic picture of glory and

Brand Loyalty Free Essays

Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as â€Å"the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. (Business Dictionary, 2012) An expression of brand loyalty from consumers can help companies to experience significant growth not only through repeat purchases, but also word-of-mouth: brand-loyal consumers who talk among their peers about their purchasing behaviour may talk positively about the brand they like, which allows these consumers to try these recommended brands – which they might not have tried otherwise – thus expanding a business’ market and increasing its profits. We will write a custom essay sample on Brand Loyalty or any similar topic only for you Order Now Since brand loyalty can play a significant role in a business’ performance, it is important that marketers understand the different factors that lead to consumers showing brand loyalty. One of the main contributing factors to brand loyalty is satisfaction. According to Ha, Janda and Park’s (2009), satisfaction can be achieved through a â€Å"rich employee-related customer orientation†. In addition, the perceived quality of the product on offer was found to have a positive effect on South Korean consumers’ satisfaction and brand loyalty. The need for a high level of customer orientation is further discussed and confirmed by Lee, Knight and Kim (2008), who commented that a consumer-oriented approach was crucial in market strategies to appeal to Korean consumers. In addition, the authors gave the example of Wal-Mart’s entry into the Korean market to demonstrate the need for foreign companies to adapt their strategies in order to successfully appeal and cater to Korean consumers. Yoon and Kim (2000) provide two more contributing factors to building brand loyalty among consumers. Going on the fact that repurchasing is a part of the definition of brand loyalty, the authors suggest that a firm needs to either improve the overall impression that its firm or brand gives its consumers; otherwise, the firm must provide an incentive for repurchasing (e. g. coupons or special offers and discounts) – both of these factors, when implemented together, will provide the best chances of increasing consumers’ loyalty towards the firm or brand. The authors go on to discuss one of the important findings of their research which shows why consumers choose not to be loyal to a brand and thus switch to another. They argue that firms need to minimise or remove the factors they found that lead to what is described as â€Å"negative expectation disconfirmation†, which are listed here: avoid raising consumers’ expectations beyond the level at which the firm can consistently deliver; focus on what the customer wants and expects rather than the firm’s production constraints; respect price sensitivity, as some people feel their loyalty is exploited as prices increase. If a firm were to implement these changes in order to seek an attitude of customer orientation and improve their corporate image, how would they go about it? One of the ways this is being done nowadays more than ever is through the use of social media. Kabani (2012), CEO of The Marketing Zen Group, posted an article with the following tips for making loyal customers through the creation of social media content: interact; be helpful; make your fans the stars; offer perks; be transparent. Taking the example of the whiskey brand, Johnnie Walker, it can be seen how these tips work for an established brand to retain customers and make them loyal to the brand. Johnnie Walker, a brand which boasts international success based on a long history of creating quality whiskey blends (John Walker Sons, 2012), has set up Johnnie Walker Facebook pages for all the major markets it caters to. Looking at the Johnnie Walker Singapore Facebook page, it can be seen that all the tips recommended by Kabani are implemented in some way. The page administrators create posts every one or two days for people who have â€Å"liked† the page to look at, share with friends and comment on. These posts are not just about Johnnie Walker whiskey products, but also sporting events (Johnnie Walker is a sponsor of the McLaren-Mercedes team in the Formula 1) and interesting facts relating to distinguished people or events. Helpful posts, such as exclusive recipes for preparing seasonal cocktails with Johnnie Walker products, are shared on this page. Johnnie Walker makes its fans the stars through competitions to win a place at the Circuit Lounge, which is the party held during the Singapore Formula 1 Grand Prix, where Johnnie Walker selects people from its list of people who have â€Å"liked† the page, to receive guest passes for the exclusive party. The names of the winners are then posted on the page. At other times, content shared by fans will be shared and re-posted by the page administrators. Besides the exclusive party invitations, Johnnie Walker posts sneak previews of new limited edition product releases or information on upcoming events related to the brand. Finally, whenever fans have questions about products or events and are awaiting responses, the page administrators promptly reply to inform them of the situation (e. g. why a letter has yet to be received). This method of interacting with consumers can be deemed successful for building brand loyalty as so many fans have posted comments about how much they love the brand and enjoy it for the special occasions in their lives (Johnnie Walker Singapore, 2012). Recommendations for Marketing Managers In relation to brand loyalty, a firm wishing to enter the South Korean market must keep in mind the necessity of creating a brand image that is consistent with how they wish to be perceived, the level of service the firm can deliver consistently, and being truly customer-oriented. When South Korean consumers are satisfied with a product provided through customer-oriented service, then these consumers are more likely to show loyalty towards a brand, leading to repeat purchases, which benefits firms through increased market share and profits. Establishing brand loyalty among consumers is feasible through the creation of interesting, informative, helpful and customer-oriented social media content. A successful portrayal of the brand’s values through frequent interaction with consumers is essential to getting consumers not only to learn more about the brand, but sharing this knowledge with their peers, which leads to increased and repeated purchases. This also contributes to an increase in a firm’s market share and profits. The important thing to recognise is that building brand loyalty gives firms a competitive advantage: brand image is something that is unique to each firm, and as such, it can prove to make the difference when a consumer needs to make a purchasing decision between two brands of a similar product. When the brand image of the firm entering the South Korean market shows a strong sense of customer-orientation and consistent delivery of expectations, its chances of succeeding in the market will be higher than those firms who fail to recognise how important customer-orientation is to South Korean consumers. Bibliography Business Dictionary, 2012. What is brand loyalty? Business Dictionary, published 2012, http://www. businessdictionary. com/definition/brand-loyalty. html Ha, H. Y. , Janda, S. , Park, S. K. , 2009. Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea, International Marketing Review, Vol. 26, no. 2, pp. 198-220 John Walker Sons, 2012. Our Labels. Johnnie Walker, published 2012, Johnnie Walker Singapore, 2012. Johnnie Walker Singapore, Facebook, updated 11 October 2012, Kabani, S. , 2012. How to build brand loyalty through social media, The Business Journals, published 24 August 2012, Lee, M. Y. , Knight, D. , Kim, Y. K. , 2008. Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan, Journal of Product Brand Management, Vol. 17, no. 3, pp. 163-174 Yoon, S. J. , Kim, J. H. , 2000. An empirical validation of a loyalty model based on expectation disconfirmation, Journal of Consumer Marketing, Vol. 17, no. 2, pp. 120-136 How to cite Brand Loyalty, Papers

School life free essay sample

When you grow up, you will have many different lives. However, school life is the best time in human life. During this time, we experience physical development, emotions, friendships, relationships, and especially knowledge. Happiness, sadness and other emotions, or even love sick, we all can find in our school time. Thats why school life is the best time in human life. It is different from university life and adult life, very different! As I showed you above, during this time, we will develop many things like physical development, emotions, relationships, and especially knowledge. Because school life only happens one time in your life (because you will grow up), so it is very precious. It marks a dramatic change in your whole life. Firstly, the faster physically you grow, the more you develop in mental. It marks your developing time to become a teenager. You are innocent and carefree. Materialistic is none of your concerns. We will write a custom essay sample on School life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You also have wild imagination, big dreams and ambitions to chase. But as a teenager, you will want to be more independent which means you dont like to depend on your parents like a little child. And sometimes may be you will feel mature and rebellious. There are other things that you change inschool time, but the best thing is you are yourself to do anything you want as you grow up. Secondly, going to school also means you will have a lot of friends. There is nothing better than belonging to a great group of friends and nothing worse than feeling like an outcast. Friends are important, so during this time make as many friends as you can. They are shoulders for you to cry onwhen you are sad or happy so your sadness will be less, and your happiness will be twice. Talking about school time , you can never forget the time you share your sweet dreams to your friends, and they tell you theirs; the time you have fun with them playing on the school yard or going shopping or even playing truant together! No matter how good or bad those memories are,school time is still unforgettable with sweet friendship and platonic love. Going to school also means you will have new family, new moms who teach you many things about life. Your life will be colorful and beautiful! Three of all, school life is the best time because its time we learn many things, our knowledge will be widen, in both social and academic. You will discover those things you called mysterywhen you were a child, such as: Where does the sun come from and go away everyday or Why cant the trees grow without water and sunlight They are really interesting lessons. As you grow up, you will continue to learn other things and have deeper thoughts about life. You can develop your hobbies and skills through activities. Learning how to work in a group and individually is also important. Especially, may be you will have your early career! When you go to the university, you will have to put those schooling memories behind and have to face the new environment: campus. On the contrary, you need to work and study individually to prepare for future career (may be a part-time job). And you will feel more complicated due to a wave of students from all over the country. After graduating fromuniversity, you will start your own life as an adult. It is much more serious than you thought when you were in school time some years ago. Adult life is full of million complexities. Your first problem is to find a job and gain a high-ranking position. Then, you have to work and earn money to raise your family and have to be individually and not depend on anyone to make important decisions about your life Wow, there are many things to think about as you grow up. However, your school life is still the best time in your life. You have known that university life and adult life are more complicated than school life. You cant depend on your parents anymore. So school time is the time for you to prepare for life. In conclusion, I just want to emphasis that school life is the very best time in human life. So when you are young and still going to school, you should make this time as beautiful and colorful as you can.